About this event
You are warmly invited to attend our upcoming Online Information Session to learn more about the INSEAD MBA Programme. Aidan O'Halloran, Assistant Director for MBA and MIM Marketing & Recruitment will share more about the curriculum, the admissions process and career opportunities through a short presentation. There will also be a live Q&A where you can have your questions answered. Please register below to confirm your participation.
In order to support official containment measures regarding the 2019 Novel Coronavirus situation, we will be changing this to an online information session via WebEx on 17 February 2020, Monday, 5:00 pm to 6.00 pm (GMT+8). Please note that there will not be a Masterclass for the online session. Click here for the login URL. Many thanks for your cooperation.
Assistant Director, MBA & MIM Marketing and RecruitmentProgramme
1:00 pm: Optional Campus Tour led by INSEAD MBA Students (last batch at 1.10pm)
1:30 pm: Registration and Reception
2:00 pm: Masterclass on "Blue Ocean in India's Cross-border E-commerce"
3:00 pm: Admissions Criteria
3:15 pm: The INSEAD MBA Career Impact – Alumni Perspective with Jean-Francois Legourd
3.30 pm: INSEAD Alumni Q&A Panel with Cintia Tavella, Priyanka Nath, Jean-Francois Legourd and Sujin Samuel Saj
4:00 pm: Networking Reception
5:00 pm: End of Event
Masterclass
Gabriel Szulanski
Professor of Strategy | The INSEAD Chaired Professor in Strategy | Chair, Strategy Area
Masterclass Topic: Blue Ocean in India’s Cross-border E-commerce
In 2017, cross-border e-commerce was a USD$500 billion market that was projected to grow to USD$1 trillion by 2021. However, globally, Small and Medium businesses were still struggling to adopt technology and convert their success in domestic markets to the international markets, resulting in their share dropping from 50% or more in domestic markets to roughly 5% in the international markets. Despite the efforts made by large behemoths like Amazon and DHL, SMEs were not benefiting from crossborder trade. They were dependent on traditional exports where their products sell for 4X or more but they collect only X.
This Masterclass explores the cross-border e-commerce needs of the Small and Medium enterprises in India using a case study of how two Indian businessmen, Shayak Mazumder and Saikat Roy, recognised a blue ocean in cross-border e-commerce that they were convinced was currently underpenetrated. Mazumder and Roy knew that Indian merchants in particular possessed relative competitive advantage in manufacturing and therefore could sell to international markets. They wanted to build a model that would help the Indian merchants to scale their businesses globally by removing their pain points and, thereby, create a template that they could scale across the globe. Participants are required to consider how Mazumder and Roy might turn a potential blue ocean into a business in order to assist Indian merchants in engaging in cross-border e-commerce.
Practical information
Welcome and registration
This information session will be held in a virtual environment called WebEx. To participate, you will need to have access to a broadband internet connection and the latest version of Java. This will enable you to see the presentation slides within the classroom environment. WebEx is equally supported by PC, Mac, Solaris and others. Check the list of system requirements here.
